Tuesday, October 11th, 2022
Autumn is officially here! And a new season calls for many changes to our favourite social media platforms.
Check out this month’s breakdown of what happened in September and what to expect in the the month of October on all relevant social media platforms.
Instagram has remained relatively silent update-wise since its infamous Tiktok-style update back in the summer, which ultimately resulted in the app shifting back to its original layout due to the backlash. However, this has not stopped Instagram from focusing on video-based content in other avenues…
In a recent announcement, any videos uploaded/recorded via stories will no longer be split into 15-second segments and you will be able to record up to 60 seconds of content before the video is broken up.
“Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.” (Source: Social Media today).
Tiktok
Tiktok has launched a new feature called Tiktok Now, which seems to be inspired by the
rising star Bereal. As featured in one of our previous blog posts – 5 Up & Coming Social Media Platforms, Bereal has seen a huge surge in popularity during 2022, being the self-proclaimed ‘authentic’ social media.
And if we’ve learnt one thing this year, 2022 is seemingly the year of social media copycats…
“TikTok Now invites you and your friends to capture what you’re doing at the moment using your device’s front and back camera,” the company’s blog reads. “You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.” (source: Social Media Today)
Competitor apps, Snapchat and Instagram have also attempted to replicate the front and back camera which Bereal is renowned for, with rumours that Instagram is looking to create a ‘timer-specific’ feature itself.
Facebook/Meta
Facebook is testing out a new post option which would enable you to restrict access to your post to subscribers only for an initial period after publishing – be that 24 hours, 48 hours, or a week.
“Some users now have access to an ‘Early Access for Subscribers’ toggle in their post settings, which enables you to limit access to that post for a chosen period of time.” (source: Social Media Today).
This is being tested in efforts to increase the appeal for creators on the platform and give the spotlight to emerging stars looking to build a community via Meta.
After years of waiting, the infamous update everyone’s been waiting for is finally in live testing.
Twitter has confirmed that it has entered the first testing stage for its tweet editing feature. So far, the feature involves users receiving a notification stating that they will only have 30 minutes to amend their tweet once it is made live – with an extra icon added to any edited tweets.
Users will be able to view the original tweet (even once edited) by clicking on the edit icon – a similar process to Facebook & Instagram comments.
The topic of Twitter introducing an edit button has been a huge talk of debate for over 5 years, with many deeming the feature ‘dangerous’ and fearing being used in instances of hate speech and trolling – whereas many simply want a quick and easy way to amend their embarrassing spelling mistakes…
And there you have it! What are your thoughts on these latest features and updates?
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