Social Nucleus

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How to keep up with the world of social media

Social media is constantly changing- and it can be hard to keep up. So how can you stay on top of the constant changes and keep your brand ahead of the game on your organic socials?

Allow us to help you with that… 🚀

Here’s 3 ways to keep up with ongoing social media changes, updates and trends. By incorporating these into your marketing strategy, you’ll ensure you stay ahead of the game and respond quickly to platform changes and current trends.

 

1. Use hashtags

Follow social media-related hashtags on Twitter to see the latest news for different platforms (eg #socialmedia, #instagram, #tiktok etc). Twitter is a great place to find quick updates, tips and tricks for achieving success on your Instagram page or TikTok content.

 

 

2. Inbox those insights

Subscribe to marketing newsletters for all the latest updates and conversations happening in real time : eg. Mashable, DTC, Marketing Week, Social Media Today, Later – the list goes on.

They’ll get sent straight to your inbox, and you can designate time each week to go through them and keep up to date.

 

 

3. Be alerted on trends

Set up daily Google Alerts for key topics and trends so you’ll be notified when they’re mentioned in the news and online conversations.

These can be social media-related, as well as linked to your brand’s industry and customer interests.

Set them to once a week so your inbox isn’t overloaded! You can also select the content type and region to narrow down your alerts.

 

 

That’s all folks – we hope these 3 quick tips help you fire up your social media strategy.

If you’re not sure where to start – or your organic socials need an extra helping hand – we’re here to help. Get in touch with our team today to talk strategy and goals 🚀

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Why your business needs a marketing growth partner this Black Friday

Read on to find out how a marketing growth partner could help your brand reach new heights this Q4.

 

 

The busiest time of the marketing calendar year is coming up – the run up to Black Friday and Cyber Monday. There’s a whole host of marketing activities to do to ensure this period is a successful one for your business.

If you’re unsure of where to start, it’s worth investing in a team of marketing experts to get your brand out there, ready for Black Friday. 

Sometimes a helping hand can work wonders for your online reach and brand awareness, especially if you need time to clue up on the world of social media marketing, paid social advertising, or email marketing, before you can get stuck in to strategy and content creation.

It’s more important than ever to establish an online presence for your brand, to get your message out there and reach your target audience. And there’s experts out there who can jump straight onboard and help you achieve your goals.

Like us, for example (!).

 

What’s a growth partner?

Unlike an agency, we don’t consider ourselves an ‘external source’ for marketing services. We’re a dedicated partner to your brand, working with you, not external to you, to achieve success.

By collaborating with you and your goals, we’ll draw from our experience of scaling brands to help you grow and achieve your vision. Our success truly is your success – that’s what a partnership with us means.

We’re here to work together, as an extension of your business, to strive for your growth. We constantly innovate, testing new ideas and optimising the tests that work.

 

Call us your fully-functioning marketing department. We completely integrate with the way your business works, instead of operating from the sidelines.

You can leave it to us to fire up your marketing strategy, clued up on all the industry knowledge and expertise that will help you get the results you’re looking for.

 

 

How we can help

Let’s break down the variety of services you might consider for Black Friday :

 

Paid Social Ads –

Reach new and retargeted audiences and optimise your success on the daily. By the time Black Friday rolls around, we’ll have a good idea of the type of copy and content that stops scrolls and gets clicks.

 

Paid Google Ads –

Build your brand awareness and boost website traffic with paid search. Make it easier for your customers to find your brand when they search for the products you sell.

 

Email Marketing

Nurture a loyal customer base with email campaigns that engage, reward and bring value. Make sure your customers remember your offers and discounts when Black Friday arrives.

 

Social Media Marketing –

Take your social media output to the next level with content that gets you noticed and trusted- from Instagram to TikTok. Build your brand awareness and engage your audience with dynamic video, imagery and graphics that creatively capitalise on trends. 

 

Brand Management –

Elevate your brand identity and build your customer base with a recognisable tone of voice, visual branding and messaging across your marketing channels. As it’s not just about short-term efforts to get conversions, but long-term trust-building.

 

How does a growth partnership work?

When you get started on your onboarding, we’ll get stuck into getting to know your brand, inside out. We’re talking competitor research, TOV research, and full audits across your ad accounts and content output. 

We’ll get to know your brand culture, what’s important to you, and what you’re determined to achieve in both the near and distant future. Then you can be sure your new growth partner is fully onboard with your brand and can create the kind of content you’d love to see.

In the weeks leading up to Black Friday, we’ll be testing what works best, so we’re ready to build on this when it counts the most.

 

What are my next steps?

Why not get in touch and find out more about how we can help your brand this quarter? 

We’re an innovative, creative and ambitious growth partner, ready to help you scale up 🚀

Book a call with our friendly team today to ask any questions and discover more about our services, onboarding process and growth mindset.

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“Make Instagram Instagram again” : the new TikTok-style Instagram update

Is Instagram turning into TikTok? Here’s what’s changed on the platform – with a Kardashian-approved petition attempting to stop the transformation.

 

Instagram has been the subject of multiple changes over the past few months – but the latest overhaul has some calling the platform a ‘TikTok wannabe’. Some Instagram users have witnessed a significant change on their feed design, as the platform tests a more ‘immersive’ experience in which videos (Reels) are given more space on the feed. 

For these users, posts take up a larger space on the screen and the background has changed to black. In other words, it’s seemed to turn into a TikTok-esque, ‘For You Page’ format.

 

How the Instagram feed appears to those with the new update – looking increasingly similar to the TikTok ‘For You Page’.

 

Even if you haven’t received the full update, you’ll notice that short-form videos are given significant priority over photo-based posts, and posts from ‘suggested accounts’ continually appear on your feed. The algorithm now seems to be finding creators and accounts that match users’ interests and viewing history, and placing them higher on the feed than users’ own friends’ posts.

 

 

How the feed appears before the newest update – with accounts being ‘suggested’ to you according to your topics of interest.

 

It means that the Instagram experience is changing into a place of discovery rather than connection with friends and family- just like TikTok. This video-sharing app was primarily made for entertainment purposes and sharing dynamic content – and Instagram quickly caught on with the highly-shared video content, creating Reels in August 2020. 

Yet it seems that now, the video/image scales have been tipped slightly too far than Instagram users are comfortable with. While it’s true that short-form video content is highly shareable and engaging, and it’s understandable that Instagram has capitalised on this to optimise the user experience – it’s important that the platform keeps its original essence. 

Instagram was created in 2010 as a photo-sharing app, inspired by founder Kevin Systrom’s passion for photography. And its users’ love of creating and sharing a personal photo album with their nearest and dearest has never wavered, even in the face of change.

 

A step back in time: how Instagram used to look in 2014 – with a complete focus on users’ photos.

 

This is the sentiment behind the now-viral petition sweeping across the internet, calling to “Make Instagram Instagram again” and for the platform to “stop trying to be TikTok”. Created by Tati Bruening, the petition suggests bringing focus back to photos (not solely on video content) and re-introducing the chronological timeline that showed us our friends and family’s posts in real time.

 

Tati Bruening’s now-viral petition calling for the revival of the old Instagram platform.

 

Created only 3 days ago, this Change.org petition has now, rather incredibly, received over 134K signatures (at the time of publication) – if it reaches 150K it will be one of the top-signed petitions on the site. Notable signees include the influential queens of Instagram themselves, Kylie Jenner and Kim Kardashian, who have added their voices to the ring and shared the petition on their Instagram Stories.

With high-flying influencers and creators also speaking up on the changes, it’s hoped that those behind the platform will listen to what the people seem to want. Which is: retain the original purpose of the app, alongside its move to include video-based content. 

This wave of mutual dissent over Instagram’s update isn’t about rejecting change. It’s about supporting the platform’s originality and preserving the reason it was created. Updates like Instagram Stories and the ‘Favourites’ filtered feed have been warmly received by users – but this feed overhaul seems to many like a step too far.

 

A recent addition to the platform is the ‘Favourites’ feed, which allows users to create a feed full of their favourite accounts and creators.

 

 

While we wait and see what becomes of this collective call for change (or rather, the retracing of steps), it’s important to stay on top of these fast-changing platforms and use popular features to your advantage. 

If video-based content is pushed more than photo-based posts by the Instagram algorithm, it’s vital to reflect this in your social media strategy, or you risk a low reach and an even lower engagement. It’s important to be flexible and responsive to change in this landscape – despite your personal preference – so you get the recognition and reach you’re looking for.

If you need help with keeping up with social media updates and staying ahead of the curve, get in touch with us today. We’re a team of digital marketing experts ready to help you take your brand to the next level – book a call with us now to discuss your strategy and goals 🚀