May 24, 2022
Love it or hate it (we most definitely love it) TikTok has taken over the world in recent years and has become a digital marketing must-have for both established and small businesses. With over 1 billion active users as of 2022, no matter the niche of your business – there is a TikTok audience waiting […]
Read MoreMay 17, 2022
No matter the size, age or niche of your business, there will be a competitor. And as a business owner, it is important to identify your competitors and keep a close eye on what they are producing so you can ensure your own business is going above and beyond – and ultimately stands out in […]
Read MoreMay 11, 2022
When you’re building a business, it’s also important to build a brand : a company identity that separates you from the competition, conveys your message and personality, and makes you recognisable in your market sector. In today’s market, competition is high- more and more brands are coming into existence, and we have so much […]
Read MoreApril 26, 2022
Find out exactly which KPIs to pay attention to on Facebook and what they mean with this handy how-to guide. When you’re building Facebook ads, it’s vital to analyse your ad performance metrics on Ads Manager, to see which ads are doing well and can be scaled up or replicated to drive further traffic […]
Read MoreApril 12, 2022
No matter the quality and design of your site, or your social media presence, you need to be paying attention to your website traffic, and ensuring as many people as possible are visiting your site. There are a number of ways you can drive organic traffic and, ultimately, boost website purchases- we’ll be going through […]
Read MoreMarch 25, 2022
The arrival of iOS 14 has meant we can no longer see accurate purchase data on Facebook Ads Manager. iOS 14 users have been granted greater transparency and choice with data sharing, and we are now unable to track users’ activity outside Facebook-owned apps if they opt out of ads tracking. This means the […]
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