November 2, 2022
Social media marketing for small businesses can be a tricky thing. For a start, you may not have the dedicated departments of the big brands. If you’re the sole voice of your business’s social media presence, then it can be very difficult to work out a strategy that is both efficient and cost-effective. At times, […]
Read MoreOctober 28, 2022
If you want to secure your brand’s healthy growth and profitability in 2022 and beyond, the LTV : CAC ratio is an essential metric to track. It compares your customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC), showing you how much your customers are worth versus how much you’re spending to gain more. Hence […]
Read MoreOctober 26, 2022
No matter the efficacy of your paid social ads or email marketing campaigns, your website is the most important tool to turn interests into conversions for your business. That’s why it’s incredibly important to ensure that your website’s conversion rate is fully optimised. Whether your customer knows your brand from your organic social media presence, […]
Read MoreOctober 19, 2022
Social media is constantly changing- and it can be hard to keep up. So how can you stay on top of the constant changes and keep your brand ahead of the game on your organic socials? Allow us to help you with that… 🚀 Here’s 3 ways to keep up with ongoing social media changes, […]
Read MoreOctober 11, 2022
Autumn is officially here! And a new season calls for many changes to our favourite social media platforms. Check out this month’s breakdown of what happened in September and what to expect in the the month of October on all relevant social media platforms. Instagram Instagram has remained relatively silent update-wise since its infamous Tiktok-style […]
Read MoreOctober 5, 2022
When it comes to marketing communications, your brand’s tone of voice is one of the most important aspects to consider. It’s not just a tool used to appeal to potential customers. It’s an integral part of your business that conveys your values and makes your brand stand out to everyone from prospective partners to the […]
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