When you have a high workload, it’s easy to become overwhelmed and stressed out. Stress can have a negative impact on your physical and mental health, as well as your productivity. Fortunately, there are ways to manage your stress and keep it at bay even when you have a lot on your plate. In this blog post, we’ll explore 5 practical tips that can help you manage stress when you’re facing a high workload.

1: Prioritise and Organise

When you have a lot of tasks to complete, it’s essential to prioritise them and organise your schedule. Create a to-do list and rank your tasks in order of importance. This will help you focus on the most critical tasks first and avoid feeling overwhelmed by everything you need to do.

It’s also helpful to organise your schedule to make the most of your time. Allocate specific time slots for each task and stick to them as much as possible. This will help you stay on track and avoid feeling like you’re always behind.

 

 

2: Take Breaks and Rest

When you’re under a lot of pressure, it can be tempting to work around the clock to get everything done. However, this approach can be counterproductive and lead to burnout. Taking regular breaks and getting enough rest is essential to manage stress and maintain your productivity.

 

Try to take a 5-10 minute break every hour or so to stretch, walk around, or do something else that helps you relax. Also, aim to get at least 7-8 hours of sleep each night. This will help you stay alert and focused, and prevent you from feeling overwhelmed by your workload.

 

3: Practice Mindfulness and Meditation

Mindfulness and meditation can help you manage stress and anxiety by promoting relaxation and calmness. These practices can help you become more aware of your thoughts and feelings, allowing you to identify and manage stress triggers.

 

Try incorporating mindfulness and meditation into your daily routine. You can start by taking a few minutes each day to focus on your breath and quiet your mind. There are also many apps and online resources available to help you get started with mindfulness and meditation.

 

 

4: Maintain a Healthy Lifestyle

Maintaining a healthy lifestyle is crucial to manage stress when you have a high workload. Eating a balanced diet, exercising regularly, and staying hydrated can help you maintain your energy levels and boost your mood.

 

Try to incorporate healthy habits into your daily routine. For example, aim to eat a nutritious breakfast, take a walk or do some other form of exercise during your lunch break, and drink plenty of water throughout the day.

 

 

5: Seek Support

Finally, don’t be afraid to seek support when you’re feeling overwhelmed. Talk to a colleague, friend, or family member about your workload and how you’re feeling. Sometimes, simply talking to someone can help you gain a fresh perspective and feel less stressed.

If you’re struggling to manage your stress, consider talking to a professional. A therapist or councelor can help you develop coping strategies and provide you with the support you need to manage your workload and maintain your mental health.

In conclusion, managing stress when you have a high workload is essential for your physical and mental health, as well as your productivity. By prioritising and organising, taking breaks and rest, practicing mindfulness and meditation, maintaining a healthy lifestyle, and seeking support, you can keep your stress at bay and manage your workload effectively.

Book a call with us today to talk all things paid advertising & how we can help!

 

Unless you’ve been living under a rock, you will have noticed the worldwide domination of AI/ChatGPT in all aspects of media from fake viral imagery to portions of television episodes written by AI technology ChatGPT, in the instance of South Park’s episode Deep Learning. 

The development of AI in recent years has been nothing short of groundbreaking, with the technology being capable of performing tasks and generating content at a quality comparable to, well, what a human could produce…

As a modern society, the general consensus is quite mixed as to how much power and responsibility we should be allowing AI to present in our day-to-day life, with many arguing that this technology is a modern phenomenon whereas many fear that it could potentially put many creative jobs at risk.

But when it comes to the world of business and particularly digital marketing, the introduction of AI brings numerous benefits that when used correctly, can be a potent tool for your paid advertising…but only to a certain degree. 

In this week’s blog, we’ll uncover the pros and cons of bringing AI into your marketing strategy, so you can maximise its potential as well as keep yourself aware of the risks that come with this ‘controversial’ technology.

Pros:

1. Efficiency

With many arguing that AI is putting an employee’s job at risk, it’s actually quite the opposite…if you’re a marketing professional who often finds themselves overrun with tedious tasks, you may have found your perfect virtual assistant, freeing up more time to focus on more important work. 

Unlike a human, AI doesn’t need to take a coffee break so can easily automate repetitive tasks such as generating ideas for email campaigns, social media captions and customer service replies. This not only benefits employees as a whole but can also improve your business’ reputation via quick and accurate responses. 

This also applies to the likes of copywriters and creative writing-based job roles. The technology is not here to do the job for you (or replace you!) but is actually what some would call a ‘life hack’, as it is able to generate ideas and quick information on a topic, therefore, being a cure for that pesky writing block we all know too well. 

 

2. Personalisation & Retargeting

If you know anything about digital marketing, it’s that marketers love a bit of personalisation and retargeting! So when you bring AI into the mix, you’re in for a customer-targeting goldmine. This is due to AI being able to create a hyper-personalised experience by analysing customer behaviours, interests, and preferences. 

This means that marketers don’t need to rely on generic messaging across their channels, and instead can create content and relevant messages based on exactly what that extremely specific audience is looking for. Coming back to the efficiency factor, you’ll be able to create messaging faster than ever before. 

 

3. Ahead of the trends

You don’t need to be a marketer to be aware of the impact that trends have on all social media channels…and how quickly a trend can be overdone before you even get a chance to make the most of it. This is where AI comes in handy. 

AI has the capability to predict future trends and customer behaviours based on the data you input, therefore this will allow your business to make more insightful decisions when it comes to planning your future strategies and staying ahead of the curve and in turn, the competition.

 

Cons:

1. Humans (Lack of empathy and bias) 

To knock the obvious answer out of the park, AI lacks any sense of human empathy and generally doesn’t have a ‘welcoming’ tone to its automated responses – which isn’t ideal especially when it comes to phone call conversations, or even when constructing a particular tone of voice in your messaging.

Although AI is capable of delivering insightful and informative content on pretty much any topic, without that human touch, you run the risk of your brand looking ‘robotic’ and unoriginal in some aspects of your content. You will always need that human presence to ensure any messaging from your brand (whether that be ad copy, blog posts or emails) always lives up to your brand’s overall TOV and general unique feel that makes your brand stand out and remain memorable. 

So don’t worry copywriters you’re safe, for now…

 

2. Inaccuracy

In instances such as ChatGPT, there have been many reports of unreliable answers ‘riddled with inaccuracy and plagiarism’, therefore it’s not recommended to see these technologies as your holy grail. Extra research should always be done to ensure what you’re publishing is containing 100% facts, backed up with your own findings to avoid any risk of plagiarism.

 

3. Limited Creativity

As AI is built on data that already exists, and a general pre-programmed algorithm so it cannot offer any level of creativity to a topic beyond any available information, it isn’t ideal if you’re looking to create content ‘outside the box’ or essentially anything original. 

This point leads back to the argument many bring up in relation to AI ‘taking creative jobs’ because, at this point in time, the majority of AI apps and general technologies can only do so much and are not yet capable of comprehending complex ideas. 

For example, AI can create a well-structured image based on data and a generic prompt, but it cannot produce anything near comparable to the typography and in-depth image manipulation you see from a qualified graphic designer. These materials require lots of manual verification and revisions before being published in any state. 

But who knows what the future holds, Adobe has already announced its AI-generated photoshop is in the works so watch this space…

 

Looking to achieve unrivalled results for your brand?

If you think your business could benefit from paid advertising, get in touch today and let’s discuss how we can elevate your marketing strategy.

Meta ads are a great way to target new customers and bring more visibility to your business. However, before creating your Meta ad campaigns, there are a few things you should think about to ensure the best results. In this blog post, we’ll go over what you need to consider when creating Meta ads with the goal of targeting new customers.

 

1. Know Your Target Audience: Before creating a Meta ad campaign, it’s essential to identify your target audience. You need to know who your customers are, their interests, their demographics, and their location. Understanding your target audience will help you create relevant and effective Meta ads that resonate with them.

 

2. Define Your Goals: What do you want to achieve with your Meta ads? Are you looking to increase brand awareness or drive traffic to your website? Knowing your goals will help you create Meta ads that are tailored to achieve those objectives.

 

3. Create Compelling Content: Meta ads are all about catching the attention of potential customers. You need to create compelling content that stands out from the competition. Your Meta ads should be visually appealing, concise, and have a clear message that resonates with your target audience.

 

4. Choose the Right Ad Format: Meta ads come in different formats, including images, videos, and carousel ads. Each ad format has its unique advantages, depending on your goals and target audience. Choose the right format that best suits your objectives. For example you may choose a video creative to demonstrate your product or service or showcase your brand, compared to a carousel ad which could be more suited to showcase a range of products or new launch of items.

 

5. Set a Realistic Budget: Meta ads can be costly, depending on your target audience and ad format. Set a realistic budget that aligns with your goals and target audience. Consider starting with a smaller budget and testing your Meta ads to see what works best before increasing your ad spend.

 

6. Monitor and Optimise Your Campaign: Monitoring your Meta ad campaign is crucial to its success. Keep track of your ad’s performance and make necessary adjustments to optimise your campaign’s results. Use metrics like click-through rates, conversion rates, and engagement rates to evaluate your Meta ads’ performance.

 

In conclusion, Meta ads can be an effective way to target new customers and grow your business. To create successful Meta ads, make sure you consider your target audience, set realistic goals, create compelling content, choose the right ad format, set a realistic budget, and monitor and optimise your campaign’s performance. With these tips, you can create Meta ads that resonate with your target audience and help you achieve your business objectives.

 

If you are still struggling and would like further help on launching meta ads built to convert, please get in touch here.

Helloo spring! After what feels like an eternal winter in the UK, it’s finally time for some warmer weather- and time to switch up to spring-themed campaigns.

From paid ads to email to SMS, read on for a dose of creative inspiration to make the most of the new season in your marketing strategies.

 

 

Select your angles

Before we dive into each marketing channel, let’s go through some of the key angles you could use this spring. Depending on your brand and audience, you might find some of the following a great springboard for connecting with your customers at this time of year:

 

-Spring cleaning – many view spring as a time to reset, declutter and refresh- so why not encourage your customers on why your product/service is an essential investment/replacement this year?

 

-Outdoor activities – with the arrival of more favourable weather, customers are more likely to spend time outside- so it’s time to identify what they’ll be doing, and match their needs and interests (from sports to camping to gardening).

 

-Spring trends – particularly in the fashion industry, spring calls for a new wave of trends for the warmer temperatures and activities customers typically engage in this season (from day trips to picnics to sunny holidays). What might be trending in your industry, now winter’s a thing of the past?

 

-Easter – the principal date to highlight in your calendar, Easter weekend is coming up (Fri 7th-Mon 10th April). From virtual egg hunts to vibrant graphics to egg-cellent themed copy (mind the pun), it’s time to get creative and theme up for this holiday.

 

-Spring travels – with the Easter holidays and May half term, your customers might be planning a trip- so it’s important to target the greater likelihood of vacations and staycations. Why should they bring your product along with them? Why is your product travel-friendly?

 

Target pain points in paid ads

Make your brand stand out within the influx of spring-themed content on socials. Your audience will be in the spring mindset- so it’s important to consider and address their pain points, lifestyles and needs at this time of year. Theme up your ad copy and creative to address the change in season.

As well as the angles above, consider promoting a spring-themed promotion to push site clicks and conversions. Encourage customers to celebrate the beginning of spring with a treat, from 10% off their purchase (with a themed code) to a bundle deal.

 

Engage your subscriber lists

Whether it’s email or SMS (or better yet, both), your subscribers offer you the highest loyalty, making the perfect audience to get those creative juices flowing! Theme up your email templates and SMS phraseology (think: pastel colours, nature, flowers, blossoms). 

You could offer your subscribers exclusive discounts to commemorate the start of spring- across your site, or for a specific collection that ties well with spring and activities your customers might typically engage in.

 

Be creative on organic socials

Time to show spring some love on your socials! Engage your audiences with spring-themed content, such as:

 

-Creating themed graphics/infographics that your audience would enjoy and value (for example: ‘how to declutter your space this spring’)

-Sharing your favourite things about spring (a great way to show ‘behind the scenes’ content and elevate your engagement rate)

-Running a spring-themed poll to nurture follower engagement

-Utilising trending sounds to celebrate the coming of the new season

 

Reset for Q2

As April rolls around, the next quarter presents a great opportunity to assess what’s working and how you can optimise your content and campaigns for improved performance over the next few months. Ensure to plan content calendars ahead of time to produce the highest-quality content, and look at key performance metrics (from email click rates to organic engagement) to see what needs particular attention. The ‘spring refresh’ includes your content output, too!

 

Want stellar content for your brand?

If you’ve got the vision, but need the execution- that’s where we come in. Get in touch with our team to see how we can help elevate your marketing strategy and scale your brand in Q2 and beyond.

Book a call now to discuss all things paid advertising, from social media ads to email marketing to UGC.

 

In March 2020, the COVID-19 pandemic entirely redefined the structure of the way we lived our lives both personally and professionally, with many office-based businesses left with no other option but to adopt remote working. 

Fast forward almost 3 years to date, many businesses (including here at SN) have still opted to keep remote and hybrid working as a permanent part of their business model, due to the numerous advantages that come with this style of working. 

If you’re still apprehensive about making WFH a permanent part of your business then we’ve got you covered, as we share the top four favourite benefits of working from home. 

 

Flexibility

Although it goes without saying, working from home can do wonders for your work schedule and general organisation. Your morning, lunchtime and evening routines are free for you to do as you like without the stress of planning around commutes or rush hour traffic.

This point is particularly beneficial for employees who are parents or carers, as remote or hybrid working allows more time to focus on important personal responsibilities such as the school run or getting to appointments.

Improved work-life balance & general well-being 

Whether your ideal morning is getting in an early beneficial workout or a cheeky lie-in to recharge, working from home allows you to easily manage your time and focus on things that are important and personal to you! 

In fact, 47% of people say that thanks to hybrid working they’ve seen a significant improvement in their mental health and well-being, which in turn has made them feel valued as an employee. 

 

 

Increased productivity

Working in an office is great for connecting with your team and is an easy way to stay social. However, as many of us know too well, sometimes the office environment can cause distractions away from your work… 

Working from home allows more control and flexibility around interactions .i.e responding to emails or Slack notifications in your own time, and pausing notifications altogether when you don’t want to be disturbed. 

On top of general freedom of communication, WFH allows you to work in whichever way you feel most comfortable with the freedom to change your work settings (i.e from the bedroom to your study) and even location (i.e going to a workspace or work cafe).

 

Environmental benefits

With the world going greener, there has been a huge amount of pressure on millions of businesses to go net zero by 2050…

Unless you’re lucky enough to walk or cycle to work, unfortunately, the majority of our daily commutes impact the environment via increased C02 emissions, but thankfully this can be solved by switching to a WFH pattern for you and your employees. 

When the initial WFH order was announced in March 2020, globally we saw a huge drop in pollution as a result of the sudden shift in daily commutes. Studies have now shown that a whopping 7.8 billion vehicles aren’t used each year for those who work at least part-time from home! 

 

 

Here at Social Nucleus, we’ve seen first-hand how beneficial a WFH structure can be for both our team and the work we produce, and we wouldn’t be able to achieve the same groundbreaking results without it! 

Book a call today and let’s discuss how we can take your brand to the next level. 

When you’re in the paid social ads game, it’s important to stay in close touch with audience behaviours and tendencies. You need to know what makes your target audience tick, in line with changes to how we consume content on social media. Read on to find out how to adapt your paid ad strategy to today’s social media habits, and the key metric you need to pay attention to.

 

What you need to know

We’re now grappling with even shorter attention spans and multitasking scrollers- think about your compulsion to satiate your attention span by scrolling Instagram while you watch Netflix, for example. Or your rather brutal, subconscious decision-making the second you scroll to every new video on TikTok- if it’s not immediately interesting or entertaining, your thumb knows the drill.

There’s a greater need to capture social media users within the first 3 seconds that they’ll view creatives- and us marketers need to adapt. The metric to optimise is the Thumbstop Ratio; ie  the percentage of people that stopped their scroll to view your ad. Ie your 3-second video plays, divided by total impressions. This metric is vital if you want to succeed at paid ads- the higher it is, the better.

 

Here’s a basic chart to determine how high this KPI needs to be:

Above 40% : Excellent

30-40% : Very good

20-30% : Average

10-20% : Need for serious improvement

Below 10% : Problematic

 

How to improve your Thumbstop Ratio

Here’s the buzzword for boosting your Thumbstop Ratio : the HOOK. Visually and verbally, you need to capture your audience’s attention from the outset. This goes for video/UGC (User Generated Content), graphics and copy- let’s break it down so you can start creating FIRE scroll-stoppers and take full advantage of high quality content.

 

Video/UGC (User Generated Content)

• Be selective with your first clip – show the product straightaway (ideally with a human face or hand in shot) and get to work with dynamic transitions every 1.5-3 seconds.
• Test initial hook text that does well at triggering instant interest, curiosity, or FOMO- keep them short and eye-catching. 
• Ensure you use pumped-up music to keep audiences watching.

 

Graphics

• Use an eye-catching headline that speaks to the audience’s pain points/problems/interests. Any other, smaller copy can talk about product details/key USPs/how it solves the problem.
• Keep things simple- don’t overcrowd the graphic with imagery and text. Pull the audience in with easily digestible visuals and a design that appeals to their demographic.
• Add any offers/deals to attract attention and incentivise further time spent on the ad to find out more.

 

 

Caption copy

• The first line (your hook) needs to speak to your audience- reel them in with a rhetorical question or an appealing statement. Keep it short and punchy to allow the caption to be easily digestible.
• Visually, your copy needs to look like an easy read- break down chunks of text into smaller sections or bullet points. There’s nothing more scroll-worthy than a block of text that the audience immediately thinks is too much to devote time to.
• Use relevant emoji to pull in attention. They’re colourful and fun, and depending on your brand image, a great way to communicate your message.

 

Think like your audience

It’s important to be critical with your ads, and put yourself in the shoes of the social media user persona – appeal to short attention spans and make the experience of your ads as immediately valuable as possible.

You might find a long pan shot interesting on your video content, but your audience has infinite media to watch- and their time is precious. If it’s not engaging enough, you’ve got to be brutal – just like your audience’s decision to scroll (which is often on auto-pilot, responding to their screen stimulus).

Once you’ve mastered the art of scrolling stopping, apply the same dynamism to the rest of your creatives, and you’ll soon see the incredible difference this rather merciless practice will make to your Thumbstop Ratio- and to your ad results overall.

 

Need help to make this vision a reality?

That’s where we come in. Our expert team is always clued up on what’s working, from audience habits to trends to techniques that work. No matter your audience demographic, our dynamic results-driven testing method is proven to help get you the results you’re looking for.

Partner up with us for a built-in paid ads team to put all this into practice and get your audience talking. Book a free strategy call with us to find out more and see how we can help your brand get to the next level.

In today’s digital age, businesses have a huge choice of marketing channels to choose from. From email to social media, there are many ways to reach out to potential customers – new or existing. One channel that often gets overlooked is SMS marketing. SMS marketing involves sending promotional messages directly to customers’ mobile devices. In this blog we are breaking down five reasons why businesses need to adopt an SMS marketing strategy:

 

1. High Open Rates – SMS messages have incredibly high open rates. In fact, it’s estimated that 98% of text messages are opened, compared to just 20% of emails. This means that SMS messages have a much higher chance of being seen by potential customers. This is particularly important for time-sensitive promotions or urgent messages that require immediate action. 

 

2. Personalisation – SMS marketing allows businesses to personalise their messages to individual customers. This can be done by including the customer’s name in the message or by sending messages based on their past purchases or preferences. Personalisation can help businesses create a more meaningful connection with their customers, which can lead to increased loyalty and sales.

3. Cost-Effective – Compared to other marketing channels, SMS marketing is relatively inexpensive. Most SMS marketing platforms charge per message sent, which means that businesses only pay for what they use. This can be particularly beneficial for small businesses with limited marketing budgets.

 

4. Reach a Younger Audience – SMS marketing is particularly effective at reaching younger audiences. Studies have shown that younger consumers are more likely to respond to SMS messages than older generations. This is because younger consumers are more likely to use their mobile devices for communication and are more comfortable receiving messages from businesses.

5. Increased Engagement – SMS marketing can help businesses increase customer engagement. This is because SMS messages are typically short and to the point, which makes them easy for customers to read and respond to. Additionally, SMS messages can include calls-to-action, such as “click here to learn more” or “reply with YES to claim your offer.” These calls-to-action can help businesses drive traffic to their website or increase sales.

 

In conclusion, SMS marketing is a highly effective marketing channel that businesses should consider adding to their marketing mix. With high open rates, personalisation, cost-effectiveness, the ability to reach a younger audience, and increased engagement, SMS marketing can help businesses build stronger connections with their customers and drive sales.

 

If you want to implement or improve your current SMS marketing strategy then get in touch here! 🚀

 

When your profession falls within the realm of digital marketing, you are essentially required to be spending more time on those pesky little apps more frequently than the average person, which brings a whole different meaning to ‘bringing work home with you’. This can often lead to what is known as social media burnout, and potentially a lack of motivation within your job role. 

But how do you take a break from social media when it’s your literal job? Well, the solution isn’t always easy, but as long as you take these necessary steps, we may be able to mend your problematic relationship with social media.

 

But first, what exactly is social media burnout? 

According to Mayo Clinic, general burnout is defined as “a special type of work-related stress — a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity.” Although it is not deemed a medical diagnosis, experiencing burnout can lead to more complicated conditions such as depression and physical health issues. 

You don’t have to be a social media manager to experience burnout, however, according to a 2018 study, social media burnout is its own phenomenon with its own unique symptoms at times, for example: 

 

–  Emotionally and physically exhausted

–  Increase in anxiety

–  Emotionally drained

–  Inability to focus or finish tasks

–  Finding no value in your work

 

So how do we tackle this? Read on to learn our top 4 ways how to avoid social media burnout.

 

1. Set strict boundaries with your post-work routine 

Although this is easier said than done, it is vital that you dedicate a good portion of your time post-work, to step away from the screen and anything work-related (trust us, your screen time will thank you later…). 

With social media being your profession, the lines can often be blurred as ‘checking that one quick notification’ can often have you sucked in for 30-plus minutes…so you need to learn how to quite literally unplug yourself. For example: 

 

– Log out of your work email and social accounts

– Turn off notifications for work communication channels i.e Slack

– Or simply keep all work accounts off your personal devices

 

As the saying goes, out of sight out of mind. Being able to have that disconnect period will not only help with your work-to-life balance but will also improve your overall motivation during working hours.

 

2. Schedule some time for yourself  

Yes, we know this is the most cliche contender on this list but sometimes cliche is the only answer! Even if you’re consuming social media in a more ‘leisurely’ way, you still haven’t allowed your brain (and eyes!)  time to rest and wind down. 

Just like a good portion of the gen-z and millennials, simply ‘putting your phone in another room’ only adds more stress and anxiety to the burnout you are already experiencing (in other words, the dreaded ‘FOMO’ takes over), so it is key that you invest in some good old-fashioned self-care so you actually enjoy your time away from your screen. 

Tip: Consider pausing your social media notifications so those pings and buzzes don’t tempt your hand to start scrolling…

Block out some time each week (whether it’s during work or after) to do at least one of the following: 

 

–  Indulge in  foods that make you and your body feel good

–  Close your laptop on your work breaks, and avoid checking your socials

–  Incorporate a non-screen-related activity into your weekly routine

–  Replace instant messaging with phone calls or face-to-face dates

–  Schedule strict time in your diary for screen breaks throughout the day

 

Don’t get us wrong, it is completely unrealistic to expect someone to completely ignore their phone for hours for the sake of “avoiding burnout”, but dedicating at least 2 hours of your day to a screen-free activity will do wonders for your mental health and work to life balance.

 

 

3. Do nothing…no we mean like nothing

It’s not unheard of to feel the unsaid pressure of ‘making every moment count’, especially during out-of-work hours and days off, which in turn actually turns our leisure time into, well…hard work. And yes you guessed it,  this will only add to the burnout you are already experiencing. 

Take time for 100% downtime, and this does also mean as little phone use as possible. Due to your job role, your brain automatically links these apps and activities to work. If possible, you should dedicate these ‘do nothing days’ to essentially detoxing your brain i.e not looking at a single social media notification for a whole 24 hours. 

Although challenging at first glance, having these ‘do nothing, see nothing days’ can work amazingly if incorporated into your routine strategically. 

 

 

4. Ask for support

According to Inc.com, one of the industries with the highest turnover rate in relation to burnout is Social Media and Marketing, due to many struggling to find that work-to-life balance. 

You may have tried every trick in the book, locking your phone away, cooking a delicious meal or having a hot bath…but your burnout is still stronger than ever.  At this stage, you should reach out to a trusted colleague or manager to express your struggles so that you can work together to establish your next steps, as your mental health is a priority. 

Remember, you are a valued member of your team, creating some outstanding work! Your teammates should always have your best interests at heart, and admitting you need some help, whether that’s mentally or simply just on a project, is nothing to be ashamed of.

 

At the end of the day, we are all only human and experiencing burnout does not make you a bad employee or bad at your job, sometimes we just all need a ‘do nothing day’, which in turn will not only benefit your company but your health and wellbeing overall. 

Need some support with your social media planning?

Get in touch with our expert team today by booking a call – we look forward to hearing from you!

Want to improve your site performance, and lower your bounce rate? It’s time for a landing page refresh. The most successful landing pages take the viewer on a journey from pain point to solution, no matter if they’re completely new to the brand or if they’re returning to the site to compare with competitors.

It’s vital to invest time and effort into your site experience- to build a strong first impression following from your paid and organic marketing efforts. In this article, we’ll go through the most important things to remember as you embark on creating a high-converting landing page.

First up, what sections are vital to include on your landing page?

 

Hero section

The very first section on the page, complete with a memorable headline and eye-catching visuals to capture attention and interest. Show the product, either static or in use, and address the audience’s main pain point(s) in the headline.

 

 

Social proof section

Tied to the hero section (as seen in the above example), make sure the audience can see straightaway that your product can be trusted. This could be in the form of ratings, testimonials, publisher accreditations, or short-form quotes that relate to the audience. If you’ve got UGC of your product- create a gallery! A video speaks a thousand words when building the audience’s confidence.

 

‘Why’ section

This section gives your chance to pitch to your customers – why should they care about your product? What does it provide? What does it solve? What makes it different from any competitors? 

 

‘Shop’ section

Once your customers start to learn about your product and what others are saying about it, it’s time to give them a clear opportunity to buy. Outside the CTA buttons distributed across your page, this section allows you to collect up all the vital information about your product (what’s included, features, variations, price etc) plus further incentives to buy (trial periods, free shipping etc).

 

You might like to include multiple sections for each type, if there’s lots to educate on and you don’t wish to overload your page visitors. Just make each section unique and provide value of its own.

Now we’ve set out the key structure to follow, it’s time to share some website wisdom. Read on for the proven strategy to create a high-performing page that speaks to your audience.

 

1 – Lead with education

How to keep your audience engaged from start to finish, as soon as they cast their eyes on your site? Educate from the beginning- in the initial headline, tell them how your product can solve their problem, to ignite their curiosity. 

As they scroll through your page’s contents, you’ll take them on a journey from problem to solution, and why exactly this product would be valuable to them. You’ll educate them, engage them, and motivate them to buy- they’ll get value from you, and in return you’ll get a more likely sale.

 

2 – Build trust with social proof

Make sure you lead not just with your words, but the powerful words of your customers. Outside your main social proof section, there might be good opportunities further down the page to include a headlined quote, or a featured UGC review- anything that will further encourage visitors to progress to purchase.

 

3 – Give plenty of opportunities to convert

Think about audience experience at all times. Make CTA buttons feel natural to their reading experience – but subtly powerful in encouraging them to make a purchase. Ensure there’s always an opportunity to move to conversion in all stages of the scroll-  but ensure you hit that sweet spot between overly-persuasive selling and an absence of clear CTAs.

And- ensure the audience members that make it to the bottom of the page get a unique push, after absorbing all the value you’ve given them as they’ve scrolled the page. All things considered, what do they need to hear?

 

4 – Be creative with layout

Avoid your landing page looking text-heavy- keep your audience engaged by making your educational content easily digestible, via labelled images, infographics, swipeable sections, etc. Images are more memorable than text blocks- think how you can keep your product in your audience’s minds.

 

 

And that’s a wrap! Your introduction to creating high-flying landing pages that stand out from the rest. Your website is where it’s at; no matter how great your paid/organic marketing is, this is where your customers are convinced to purchase from you- so make it really count! 

The key buzzwords to remember here are: education, value, engagement and memorability. By striving for these, you’ll be able to impress customers and elevate your site to a whole new level. Don’t stay behind the curve- it’s time to get ahead 🚀

 

Want to boost your eCommerce results?

That’s where we come in. Get in touch now by booking a call with our expert team- we’re looking forward to seeing how we can help you!

No matter how good your paid marketing campaigns and flows are, if you have a poor-performing website, it will significantly hinder your sales and overall conversion rate. You should see your website as your store & being the most important place within the marketing funnel as this is where customers decide whether to purchase from your store or not.

 

In this blog post, we will highlight 5 key ways to optimise your website’s conversion rate – 

 

1) Improve User Experience: A user-friendly website that is easy to navigate and visually appealing can positively impact your conversion rate. Ensure your website is mobile responsive, loads quickly, and has clear calls to action. Mobile e-commerce sales in 2022 hit $415.93 billion and this number will keep getting bigger YoY- so having a website optimised for mobile is highly important.

2) Highlight Unique Value Proposition: Clearly communicate what sets your products or services apart from your competition. Highlight the benefits and unique features of your offerings to help build trust and credibility with potential customers. This needs to be communicated effectively in your brand’s TOV.

3) A/B Test: Regularly test different elements of your website, such as your call-to-action button or landing page design, to see what resonates with your target audience. Use data and analytics to inform future designs and optimisation decisions.

4) Personalise the Experience: Personalising the user experience can increase engagement and conversion rate. Use customer data to create a more personalised experience, such as product recommendations or personalised greetings.

5) Streamline the Checkout Process: Make the checkout process as simple and straightforward as possible. Minimise the number of steps, eliminate unnecessary form fields, and provide clear and concise payment and shipping options. Ensure the checkout process is secure to build trust with your customers 

In conclusion, by improving your website’s user experience, highlighting your unique value propositions, testing different elements of your website, personalising the user experience, streamlining the checkout process and adding a pop up to your landing page, you’ll be doing all the right things to boost your website’s conversion rate, ultimately leading to an increase in sales.

If you want to improve your sites performance, please book a call with us here