Author: Phoebe Moore

As a brand, it’s important to keep tabs on your KPIs (key performance metrics) to measure the success of your marketing platforms, evaluate customer loyalty and budget for your business’s success.

Here’s 4 key metrics you need to be tracking all year round as you build your brand and strive for success – and how you can optimise them 🚀

 

 

1.LTV (Lifetime Value)

LTV shows how many times your current customers are coming back to your site to purchase more from you.

With this data you can begin to work out the average spend of your customers over time, which can be considered in your marketing budget. The longer your business is running, the more accurate the data becomes.

A few great ways to improve your LTV is to start looking into SMS and email marketing to keep your subscribers and customers up to date with your brand news – and consequently, boost brand loyalty.

You could also introduce a loyalty program to provide incentives and rewards, which encourages existing customers to return to purchase again and again.

 

💡 Here’s a great article if you want to find out how to calculate LTV and why it’s such an essential metric.

 

2. AOV (Average Order Value)

Your AOV tells you the average amount customers are spending at once on your website. It’s a great way to make realistic goals when acquiring new customers through digital marketing.

One of the best ways to increase your AOV is to implement an upsell pop up within your website, which appears when customers are shopping, adding to basket or completing their purchase at the checkout. This prompts them to check out other products they may be interested in buying.

Another effective way we have found to increase AOV is to offer incentives- for example; spend £100 and receive free shipping, or buy X and get 20% off.

 

 

3.CAC (Customer Acquisition Cost)

Your CAC tells you how much it is costing your business to get new customers through marketing. To work this out you will need to divide the amount spent on marketing by the number of new customers.

To improve your CAC you will either need to look at your digital marketing data or website. You can judge which one may need adjusting first by analysing data based on your ads’ CTR (click-through rate) and CPM (Cost Per a Thousand Impressions) to see if they are underperforming.

If they are, you may need to look into improving your ads, however if they are performing well you will need to look at your customers’ journey upon landing on your website to see what could be preventing them from becoming a customer.

 

💡 It’s crucial to compare your CAC against your LTV (Average Lifetime Value) – in this article, we go through exactly what you need to know.

 

4.CVR (Conversion Rate)

Last but not least, your CVR is the number of people who purchased from your store out of the total number of people who visited.

If you are with Shopify this should show you automatically, however if not you will need to divide the number of purchases by the number of visitors, then multiply the total number by 100 to give you a more accurate percentage.

To improve your CVR you will need to begin by analysing your website and customer journey to see if there is anything that can be changed or implemented to boost your CVR.

Try looking and comparing the number of purchases to the number of people adding to cart/initiating their checkout process. This will be a good indicator as to where your potential customers may be falling off.

 

That’s all four – if you need extra help with optimising the above KPIs, why not get in touch with our expert team? We’re help to talk all things digital marketing and analytics – and we could be a great fit for your brand if you’re looking to grow- or just need that extra helping hand.

 

Book a call now – we’re looking forward to speaking with you 🚀

When creating ads on Meta it can be tricky to decide where to start, let alone finding the best methods for creating adverts that convert profitably. In this blog we will highlight 3 steps for creating Meta ads that boost your conversions.

 

1. Killer Creatives

With Meta ads, grabbing people’s attention as they scroll through the platforms is the aim and the first way to do this is with the creative. The more people’s attention you grab, the more likely you are to have them click through to your desired website or landing page- and convert.

Bespoke content always performs better than generic, stock photos. You want your ads to speak to audiences, letting them know that your brand is the one they need. This requires a huge amount of testing with different types of creatives, from photos to graphics to videos. You’ll have to experiment with the format content is delivered and find out which works best for your brand or product – ie how your audiences respond to it with clicks and conversions.

For example, carousels can be a great way to show off a variety of products in a specific range, while a single image ad will centre the focus on one image and might be more suitable for a single product.

Whatever form you use, you have to make sure the imagery is the best quality possible. If the sizing or resolution is off, then this will give a poor first impression to potential customers. While killer creatives can be the thing that initially attracts people to your brand, poor ones can have the opposite effect.

 

 

 

 

2. Engaging copy

While having a killer creative is what makes people stop scrolling, copy is what will significantly help keep audiences engaged in the ad.

When it comes to copy, there isn’t one universal way of writing as it all depends on what you are selling, what industry you are in and who you are targeting. However in a general sense, here’s a few tips to help…

Firstly, keep the copy as concise and straight to the point as possible. When it comes to ads, short and snappy sentences tend to be more effective in conveying key information. Try to get your message across in as few words as possible and make it as easy as possible for the audience to digest the content.

Next, keep in mind who you are talking to. For example if you’re a fashion brand you may want to highlight your brand’s values, quality of clothing, shipping times and discounts. If you are offering a building service you may want to highlight the services you offer, times and contact details, whilst portraying an informative, professional tone of voice.

Lastly, incorporate clear Call To Actions in your messaging (CTAs). No matter what you are selling or where you are trying to direct your audience, calls to actions are vital. Most customers need to be told where to go and what to click – without having clear messaging like this could massively affect the amount of people who click through to your desired website or landing page. Have wording such as ‘click the link to shop now’, ‘shop now’, ‘book a call below’, etc.

 

 

3 – Landing Page & Destinations

One of the most important things to consider when making Facebook ads is your brand’s landing page. Even the best creatives and copy won’t mean anything if your landing page isn’t optimised correctly to convert. For example, if your page takes over a minute to load, looks visually unappealing and doesn’t direct them to products or ranges mentioned in the ads, then prospective customers are going to be put off straightaway.

There are several things you can do to boost your chances here. To start, consistency between your ads and landing pages is key. If you’re advertising for a certain product on your site, you need to make sure users are directed to that specific page.

This is because customers want to get to their purchase in as few clicks as possible, not browse your site looking for the item. If they are immediately brought to a good product page, with clear CTAs and enticing USPs, then they will be much more likely to make a purchase than without.

Another quick tip is to make sure the Facebook Pixel is connected correctly to your website or landing page. This means that Facebook can track any data going between customers seeing your ads and onto your desired landing page. 

 

These are just a few of many tips to help you create Meta ads that convert. If you would like further information or insights into how to improve your Meta ads please do get in contact with our expert team. We are always happy to help! 🚀

Social media marketing for small businesses can be a tricky thing. For a start, you may not have the dedicated departments of the big brands. If you’re the sole voice of your business’s social media presence, then it can be very difficult to work out a strategy that is both efficient and cost-effective. At times, you might be tempted to think the whole thing is pointless. That couldn’t be further from the truth though; social media is a vital tool in boosting your brand’s optics, increasing acquisition and getting your name out there.

While you might not be able to match the might of powerhouse marketing departments, there are several things you can do to strengthen your current strategy. With that in mind, here is Social Nucleus’ 5-step guide to social media marketing for small businesses.

 

Different Methods for Different Platforms

Let’s start with the basics; don’t put out the same type of content on different platforms. For example, Facebook is a great way of connecting with prospective customers more colloquially. Here, those that have liked your page are looking for product updates, promotions or even just a witty post!

However, if you’re making a post for LinkedIn, then the audience is going to be very different. LinkedIn is the ‘professional’ social media, those using it are often looking to make business connections or find work. Here, you might find avenues for B2B marketing or raise engagement through posts that give a deeper insight into your own business.

You have to consider the constraints of certain platforms as well. While Twitter may afford a lot of versatility in terms of the content you can put out, you only have 280 characters to deliver it effectively. Posts will have to be short and snappy, but you may find it difficult to convey your message with such limited space.

Then you have the more visual platforms, like Instagram and YouTube. Here you’ll have to navigate the difficult realms of photo and video content, which require completely different skillsets. The production value and consistency of posts will determine your success. While you can get away with unstructured posting on Facebook and Twitter, you’ll need a carefully planned routine for these platforms. If your followers are used to seeing a couple of posts per day, plus stories, and you suddenly stop, this is going to negatively affect your engagement.

This might all seem like a lot to take in, but it is only a very brief outline of what you need to do for different platforms. The reality is that it takes a lot of work and time to craft engaging content that leads to conversions, especially on such a wide birth of social channels.  

 

Tracking and Optimisation

This isn’t exclusive to social media marketing, but it is an important point nonetheless. When running any campaign, you need to ensure you are constantly monitoring its effectiveness. There are a variety of metrics to consider like reach, click-through rates and bounce rates.

If an aspect of your campaign is underperforming, then it’s time to review what is and isn’t working and optimise. You may only need to make a few tweaks, but the results could be seismic. Constant analysis and action are needed if you want to consistently hit your engagement and conversion targets.

 

Scout the Opposition

If you’re struggling to come up with ideas, then there is no shame in looking at your competitor’s strategy. In fact, this can be immensely beneficial and is a widely used practice across digital marketing.

A good way to do this is to identify two or three brands you consider to be your top competition and examine the type of content they’re putting out. You need to look for reoccurring themes in the language used and the way the messaging is delivered. For example, if all your copy is presented in block paragraphs, but the competition is using bullet points or listicles to break up the information, this could be an indicator that you need to switch up your style.

Similarly, you’ll be able to see specific keywords or phrases they are using which could spark inspiration for your own messaging. It’s not about copying, or even emulating their strategy, but if your biggest competitors are all using the same language in the same way, then that is something you need to consider.

 

Social Media Management Tools

One thing that will make your job infinitely easier is a social media management application, such as TweetDeck and Hootsuite. Instead of manually creating each post when you need it, these types of software will allow you to schedule whole campaigns well in advance.

They also let you manage every page or brand you’re overseeing without having to log in or out to switch. Using these won’t make or break your strategy, the onus is still on you to create engaging content after all, but they will prove greatly efficient.  

These tools go back to our earlier point of analysing and optimising your content. Some applications will allow you to precisely track your engagement and conversion rates, as well as a slew of other metrics. These are invaluable in identifying campaigns that are running well and those that are underperforming.

 

Know your Audience

This might seem a little basic, but you would be surprised how many brands use generic messaging. While targeting a broad audience with your ad copy and content can produce results, creating specialised sets for certain crowds and angles is absolutely essential. 

Before the start of any campaign, whether it’s paid ads or trying to drive traffic organically, you need to identify potential audiences to target. A good way to do this is to imagine a customer that would be drawn to your product and ask yourself a few questions; where are they from, how old are they, etc. This is a creative exercise that can help visualise the type of person your messaging needs to appeal to.

 

Call the experts!

Just because you don’t have the resources for a dedicated department, that doesn’t mean you can’t enlist professional help when looking for social media marketing for small businesses. At Social Nucleus, we offer a variety of services that can bring out the best of your brand on any social platform. We will craft an effective launch strategy for your ad campaigns based on analytics and information provided by you. On top of that, we’ll work within your budget and regularly update you with key information for your campaigns, where you can improve and recommendations for scaling. Get in touch with us today and take your digital presence to the next level.

If you want to secure your brand’s healthy growth and profitability in 2022 and beyond, the LTV : CAC ratio is an essential metric to track. It compares your customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC), showing you how much your customers are worth versus how much you’re spending to gain more. 

Hence it allows you to plan your spending and strategies across your sales, marketing and customer service teams, to ensure the long-term health and success of your business.

In other words, the LTV : CAC ratio is a KPI you need to be paying attention to in 2022.

In this article, we’ll be going through what this metric means, how it’s calculated and why it’s important to monitor this ratio as your business grows.

 

 

What is CAC?

CAC, or Customer Acquisition Cost, is the total cost needed to attain a new customer, over a specific time period.

It includes your marketing spend (e.g. ad spend and creative costs), the overhead used when drawing in new leads and converting these into paying customers, plus salaries and commissions. 

Once you’ve calculated the amount spent on bringing in new customers, versus the number of customers you’ve actually attained, the CAC is a valuable way to measure your business’s profitability. 

You’ll be able to find out the efficiency of your efforts and spending across your sales and marketing processes, and how you can improve on this and reduce your CAC.

 

How to calculate your CAC

First decide on the time period you wish to analyse (the month, quarter, or year). Within this scope, add your total marketing, and divide this by the number of new customers you’ve acquired.

This will give you the estimated cost of attaining a new customer.

For example, if your business spends £100k on marketing, and acquires 500 new customers, your CAC will be £200. As 100/500 = 200.

In other words, the estimated amount you’ll need to attain each new customer would be £320.

 

What is your customer LTV?

 

 

Your LTV, or Lifetime Value, is the expected revenue that a customer brings during their relationship with your business. 

It allows you to predict how much revenue you may expect to generate from an average customer, once they make their first purchase from you.

By paying attention to this metric, you’ll be able to assess how you can improve on this, and nurture your customer relations to ensure customers return to purchase again and again.

 

How to calculate your LTV

By following this step-by-step process, you’ll be able to calculate your average customer Lifetime Value.

1 – Calculate your average purchase value (divide total revenue within a specific time period by the total number of purchases).

2 – Calculate your average purchase frequency (divide the total number of purchases by the number of unique customers that have converted).

3 – Multiply these two values together to find your average customer value.

4 – Then calculate your average customer lifespan by averaging out the number of years customers continue to purchase from your business.

5 – Finally, multiply your average customer value by your average customer lifespan to get your customer lifetime value (LTV).

The next step is combining these two values to find and analyse your LTV : CAC ratio.

 

The LTV : CAC ratio

 

 

Divide down your calculated LTV and CAC to a simple ratio (x : x). For example, if your LTV is £900 and your CAC is £300, your ratio divides down to its simplest form of 3:1.

If your LTV : CAC ratio gravitates closely around 3:1, this indicates a business with a healthy growth potential. Aim for this approximate benchmark as a sign of business success.

 

But what if each value is higher/lower than this benchmark?

If your ratio gravitates around the 1:1 mark, it may seem as if you’re breaking even. However, it’s likely that you’ll be losing money per acquisition as additional costs may not be included in your calculations (such as shipping costs and taxes).

If your CAC is higher than LTV (e.g. giving a ratio of 1:1.5), you’re spending more to attain new customers than you’ll ever make back from them. This means you’ll be significantly dipping into your potential profits.

If your LTV gives you a higher ratio value than 3:1 (e.g. 5:1), this indicates a growth opportunity. It could mean you could be spending more on your marketing and sales efforts to attract new leads and customers.

 

Why is this ratio important to use right now?

As can be seen above, once you’ve calculated your LTV : CAC ratio, you’re able to evaluate how to improve your internal processes, and consequently improve your business’s growth potential and profitability on a long term basis.

By incorporating this metric into your analysis and reporting, you’ll be able to secure your business’s healthy long-term growth and success.

The LTV : CAC ratio is also a reliable way to indicate your business’s long-term health to current and potential investors.

 

How you can improve your LTV : CAC ratio

Here are a few examples of ways you can achieve a LTV : CAC ratio that gravitates more closely around the 3:1 benchmark:

 

1 – Avoid relying solely on paid ads – as they drive acquisition costs up considerably, so make an unsustainable sole focus when looking at long-term growth.

 

2 – Invest in your CRO (conversion rate optimisation, or the process of converting visitors to leads, and leads to converting customers). For example, look into optimising your site and checkout process for online conversions, and spruce up your copy and content to engage customers and push them further along the customer journey.

 

3 – Give value to your current customers. By listening to their suggestions in customer feedback and reviews, and nurturing your customer relations with rewards and loyalty programmes, you’ll encourage further conversions.

 

4 – Implement a customer referral programme. Referred customers will already be familiar with your brand and product line (lowering your CAC over time), and referring customers are more likely to make repeat purchases with referral rewards (increasing overall LTV).

 

5 – Utilise CRM platforms to optimise your sales funnel. CRM tools will facilitate the process of nurturing leads into paying customers, giving your sales team the time to grow their databases, and consequently increase the number of generated sales.

 

6 – Focus on retention with your email/SMS marketing. Through these channels, you’re reaching more engaged customers with a potential for many repeat purchases (both via campaigns and post-purchase automations).

 

 

By ensuring your marketing, sales and customer service teams are focussing on improving your LTV : CAC ratio, your business can collectively move towards sustainable long-term growth. 

With more loyal customers, creative marketing strategies and productive sales processes, aligned towards the common goal of increasing your LTV with the lowest spend possible, your business can only go from strength to strength.

So ensure the calculation of your LTV : CAC ratio is high on your priority list, so you can best understand how to optimise your strategies and get your business to the next level 🚀

No matter the efficacy of your paid social ads or email marketing campaigns, your website is the most important tool to turn interests into conversions for your business. 

That’s why it’s incredibly important to ensure that your website’s conversion rate is fully optimised. Whether your customer knows your brand from your organic social media presence, or has come across your website and brand for the first time, your website needs to provide a smooth and simple process from your customer visiting the landing page to completing their purchase.

Here are 3 ways you can boost your website conversions – all proven to optimise conversion rate.

1. Add a pop up to your landing page

Having a pop up form on your landing page is a great way to push visitors to make a purchase, by offering exclusive sign up discounts they can use on their first order. 

Along with increasing your conversion rate, this is a great way to capture people’s emails, mobile numbers or any other personal information you need. You can then use these for email and/or SMS marketing campaigns to increase AOV and engagement, and keep customers returning to purchase from you.

 

 

2. Show Customer Reviews and Social Proof

Showing customers reviews and social proof can act as a key element in increasing your conversion rate. 

Customers are now becoming more and more reliant on hearing what other people think of brands and products before purchasing. This is even more important if you are trying to acquire new customers who may have never heard of you before – you can quickly boost brand trust with a high quality review that directly addresses common pain points.

 

3. Keep Pages Easy To Navigate 

When a potential customer first lands on your website they should not feel overwhelmed by a busy website with a lot going on at once.

The landing page needs to be clear, simple and easy to navigate through. To minimise this you should always question what is going on your site and if it is needed and/or valuable to visitors.

This is just as important with product pages, especially if this is where you will be sending traffic from paid advertising.

When a customer lands on a product page they should easily and quickly be able to determine your product, its benefits, key information, price and even social proof/customer reviews with as little scrolling as possible. 

This can also be known as digital real estate on your page – optimising the given space correctly can have a drastic impact on conversion rates. Always think of minimising the amount of scrolling a potential customer has to do to find out everything about your product.

 

So, there you have it. A quick guide on 3 ways you can effectively improve your website’s conversion rate to maximise profits. 

If you need any further advice on how to improve your conversion rate or how to build an effective website, get in touch with our experts today 🚀

Autumn is officially here! And a new season calls for many changes to our favourite social media platforms. 

 Check out this month’s breakdown of what happened in September and what to expect in the the month of October on all relevant social media platforms. 

Instagram  

Instagram has remained relatively silent update-wise since its infamous Tiktok-style update back in the summer, which ultimately resulted in the app shifting back to its original layout due to the backlash. However, this has not stopped Instagram from focusing on video-based content in other avenues…

In a recent announcement, any videos uploaded/recorded via stories will no longer be split into 15-second segments and you will be able to record up to 60 seconds of content before the video is broken up. 

“Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.” (Source: Social Media today).

 

Tiktok

Tiktok has launched a new feature called Tiktok Now, which seems to be inspired by the

rising star Bereal. As featured in one of our previous blog posts – 5 Up & Coming Social Media Platforms, Bereal has seen a huge surge in popularity during 2022, being the self-proclaimed ‘authentic’ social media. 

 And if we’ve learnt one thing this year, 2022 is seemingly the year of social media copycats…

 

 

“TikTok Now invites you and your friends to capture what you’re doing at the moment using your device’s front and back camera,” the company’s blog reads. “You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.” (source: Social Media Today) 

 

Competitor apps, Snapchat and Instagram have also attempted to replicate the front and back camera which Bereal is renowned for, with rumours that Instagram is looking to create a ‘timer-specific’ feature itself. 

 

Facebook/Meta 

Facebook is testing out a new post option which would enable you to restrict access to your post to subscribers only for an initial period after publishing – be that 24 hours, 48 hours, or a week.

 

 

“Some users now have access to an ‘Early Access for Subscribers’ toggle in their post settings, which enables you to limit access to that post for a chosen period of time.” (source: Social Media Today). 

 This is being tested in efforts to increase the appeal for creators on the platform and give the spotlight to emerging stars looking to build a community via Meta. 

 

Twitter 

After years of waiting, the infamous update everyone’s been waiting for is finally in live testing. 

Twitter has confirmed that it has entered the first testing stage for its tweet editing feature. So far, the feature involves users receiving a notification stating that they will only have 30 minutes to amend their tweet once it is made live – with an extra icon added to any edited tweets. 

 

 

Users will be able to view the original tweet (even once edited) by clicking on the edit icon – a similar process to Facebook & Instagram comments. 

 

 

The topic of Twitter introducing an edit button has been a huge talk of debate for over 5 years, with many deeming the feature ‘dangerous’ and fearing being used in instances of hate speech and trolling – whereas many simply want a quick and easy way to amend their embarrassing spelling mistakes… 

 

And there you have it! What are your thoughts on these latest features and updates? 

Here at Social Nucleus, we have an expert team of dedicated Account Managers and Creative Executives who thrive in making your business’s social media presence as successful as possible, no matter the platform. Book a call with us today and find out more 🚀

When it comes to marketing communications, your brand’s tone of voice is one of the most important aspects to consider. It’s not just a tool used to appeal to potential customers. It’s an integral part of your business that conveys your values and makes your brand stand out to everyone from prospective partners to the rival brands you’re competing against.

In this blog, we’ll cover what a brand’s voice is and the reasons why establishing a strong one is so vital.

What is a Brand’s Tone of Voice?

Before we look at why this is such an important part of your marketing, let’s delve into what a tone of voice actually is. Put simply, your TOV is the way in which your brand conveys itself to the world, both written and spoken. It’s not necessarily about what you say, but more about how you say it and the impression this will have on your audience. To craft an effective, engaging tone of voice, you need to know who your audience is and what they want to see in a brand.

For example, a B2B brand operating in the engineering sector will target fellow professionals who know what they’re talking about. Colourful language, colloquialisms and other techniques you see in broader marketing won’t be applicable here. Instead, a mature, technical tone of voice is required, one that speaks the same language as those who are reading.

This encompasses everything you put out, both spoken, written and even visual content. Whether it’s Facebook ad copy or internal presentations, consistency is key. Your voice needs to be distinctive and present in order to increase brand establishment. Trying to be as broad as possible and change the tone of your marketing for different audiences could be a hindrance and set your brand development back significantly.

Why is Brand Tone of Voice so Important?

Personification

Imagine for a moment that the audience isn’t reading your copy on a phone or laptop, but that they are instead listening to a person. If there is no recognisable personality or consistency to what they are saying, do you think your audience is likely to trust them or take on the message being conveyed? No.

When you have a strong, recognisable voice, your audience will build a character and view messaging as a conversation, rather than a piece of standard advertising.

In short, it makes your brand more personable. People don’t want to feel like they’re just getting information relayed to them or, on the other end of the spectrum, that they’re being fed lots of unnecessary filler. By creating a distinctive tone of voice, you’re making it easier for them to relate to your brand and ultimately see themselves become a part of it.

Reliability

We have already touched on the idea of consistency. When building a tone of voice, you have the chance to bring stability to your brand’s messaging. If your audience sees conflicting messaging, then they will view your brand as fractured and lacking any identity.

However, if consumers can see a clear ‘theme’ in your messaging, then this will reassure them that you know what you’re talking about. The importance of consistency in the type of content, ad copy and the way it is delivered cannot be overstated.

Authority

The tone of voice doesn’t just help to make you appear reliable in the eyes of potential customers, it can also make you seem more authoritative. However, this requires both personality and deep knowledge of the subject or industry you’re working in.

When we talk about authority, this doesn’t necessarily mean bombarding your audience with a lot of jargon and technical talk. Instead, it’s about being confident in your messaging and having the intuition to know when and when not to use specific terminology.

Originality

This is quite basic, but it is still a hugely important part to consider. When you have a good tone of voice, it sets your brand apart from the rest. As we’ve already mentioned, it’s a great tool to help craft a unique identity, making both copy ad and content instantly recognisable as belonging to your brand.

This can be incredibly valuable, as once you have set a tone that connects with your consumer base, it means they’ll remember your brand. You won’t just be a random company in the field, instead, you’ll be a name they link to your industry. The important thing to remember is that, while you can of course take inspiration from competitors, you shouldn’t try to emulate them. You need to craft a truly unique voice that represents your brand.

Communication

Finally, and perhaps most importantly, tone of voice can massively improve your relationship with the audience and how you communicate to them. An effective tone of voice can cut through the endless sea of online content available, clearly conveying your message in a way other brands can’t.

It can also help focus your campaigns and marketing angles. Instead of coming up with loads of content and copy to test that might not produce results, you can follow a theme and slightly adjust what’s working. Don’t be afraid to turn away from the broad appeal, some of the most successful campaigns work because they operate in a niche.

Build a Better Voice with Social Nucleus

Knowing that tone of voice is important and being able to effectively craft one are two very different things. If you’re struggling to convey your brand in the best way through messaging, why not get help from the experts. At Social Nucleus, we work to establish a consistent tone of voice from the get-go that can be used in all aspects of your campaigns, from ad copy to email marketing and beyond. If you’d like to take your advertising to the next level, get in touch and start connecting with your audience now.

It goes without saying, Q4 is the busiest time of the year for many businesses and the build-up can undoubtedly be overwhelming, especially when you’re unsure where to start or what to focus on. 

But with all the pressure put to the side, Q4 is the best time to see a significant increase in overall brand revenue and finish the year off on a positive note! 

To help you prepare your business for the quarter ahead, we’ve compiled the ultimate checklist so your brand can put its best foot forward for this final quarter.  

Define Goals 

It’s time to think SMART: 

•  Specific- Set goals specific to what you want your brand to accomplish during Q4, and clearly lay these out using organisational tools. 
• Measure – Are you able to measure your goals? Ensure you have appropriate tracking and events set up in advance. 
• Attainable – Are you being realistic with your goals and targets? Take time to investigate budgets, resources and prioritise quality over quantity. 
• Relevant – Are your specific goals relevant to your business (and competitors!) 
• Time bound – It goes without saying, start planning ASAP! Ensure all targets, goals and content is prepared in advance, therefore you can execute all ideas to the highest standard and keep things running smoothly over the busy quarter. 

 

Website Audit

Ensuring your website is at its peak performance is always vital, however, it’s particularly important when going into Q4. It’s recommended to have your website audited at least twice a year or on a quarterly basis. With the increase in store traffic, having a site that runs at a high speed with effective branding, imagery and copy will guarantee an increase in sales. 

Tip: when onboarding with Social Nucleus, you will have an in-depth website audit performed by your dedicated Account Manager.

 

Email 

It’s time for a glow up…with your email marketing. Having consistent and well communicated email flows prepped prior to Q4 could be vital for retargeting potential customers. We recommend creating a series of automated email flows triggered by the most common actions taken by your audience. 

• Welcome flow
• Abandoned cart 
• Thank you/post-purchase flow 
• Instructional 
• Product review 
• Personalised flows (i.e birthday or anniversary) 

Tip: Creating a simple pop up on your site to encourage signups is a great way to grow your mailing list.

 

Social Media 

Keep the same level of consistency on your site and email campaigns throughout your social media platforms, to build hype around product discounts and anticipated sales. 

 This may call for an increase in overall social presence on your brand’s social platforms, for example creating original and trendy content that both advertises your promotions/deals and appeals to your current target audience. 

 Tip: Take extra time to create content that will increase user engagement during this preparation, as this will organically grow your social presence and appeal to a wider audience (as well as the algorithm!).

Plan for Q1 

Planning for Q1? An obscene thought to many, but consistency is key in the world of digital marketing and keeping the same level of organisation and preparation will allow a smooth transition into the new year – set goals and keep your brand to the same standard.

 

And there you have it! We hope our checklist has helped make the Q4 planning process a little easier, so you can unleash your business’ full potential for this final quarter. 

 Looking to level up your quarterly planning? Book a call with Social Nucleus today – we’re ready to take your digital marketing to the next level for this quarter and beyond 🚀